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The Flexible Culture
In today’s article, I wanted to talk about the culture that
is really gaining momentum. Though this is not anything new, many refer to this
as “The New Flexible Culture”. Realistically it has been around for decades but
only available to a select few who worked for forward-thinking companies that
understood the value.
So what is a flexible culture? If you haven’t heard about it,
it is really simple. In a flexible culture gone are the days of punching into a
time clock and sitting in your cubical for at least eight hours a day dressed
to whatever dress code is enforced. In today’s virtual world everyone is
connected. Through applications such as Zoom, Web-ex, and Go To Meeting, just
to name a few; these applications make it easy to have face to face meetings
with your team virtually and just as effectively. So today’s office environment
isn’t really an office at all. It is a virtual network of people working from
home. While yes, you may still need an office for meetings, presentations to
customers, and other external reasons, there is no need for team members to
drive to an office every day and punch in.
There are still naysayers that don’t embrace this work
environment because they believe they are not getting the same effort from
their team as they would if they were at the office where they can be whipped,
I mean, watched.
There is no doubt in my mind that this is the way of the
future and happens to be the format we use in my group. Why have your team
drive, in many cases several hours in traffic, to get to an office where they
can start work when they can roll out of bed and start working immediately?
They also can spend time with their families during break, lunch, or even when
things slow down. In my experience, they are much happier and much more
productive in this scenario. I find my team online working over the weekends,
after five, and even sometimes in the wee early morning hours because it fits
their schedules better. This is also a huge money saver for them, in gas, wear
and tear on their vehicles, clothes, not mention daycare for those with small
children.
However, to really be forward thinking you need to extend
this flexible culture to your field team as well. Now I understand that in some
cases you need your team to work the hours your customers are available. I mean
obviously, you cannot have a service technician show up at someone’s home at
2:00 AM. However, there are many ways in which you can offer extended
flexibility to your frontline team members. While I cannot address every
possible application, I will share one we are implementing next week. In the
electrical world, we have positions called apprentices. The standard way that
you provide training to these positions is to enroll them into an
apprenticeship program where they have to drive to a school and attend classes
two nights a week for four years. This is the method we were using in the past.
However, by listening to our team, we received feedback that it is very taxing
on them. It causes them to lose overtime hours when available, costs them gas
money to get to the schools, and time away from their family. So, by working
with a great mentor of mine, Mike Holt; his company has a virtual, study at
home, training process that mirrors the apprentice programs but with more
skills, much better books, videos, and other products. This allows our team
members to work at their own pace from home and reduces the stress on their
personal lives. While some people are not self-disciplined enough to follow a
study at home program, we still offer the traditional apprenticeship programs.
However, for those that can complete the training quicker, in a more relaxed
environment, this is the perfect program for them. This is just one way you can
offer flexible culture options to your frontline team members.
Remember, as a business owner, or manager, it is your
responsibility to help your team be as successful as possible and build the
American Dream for themselves. By being open-minded and actually listening to
your team, you can usually come up with answers to better their lives. But
first you, yourself, need to be flexible.